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  Figure1 Example of fictive marginal abatement costs, marginal damage costs and marginal abatement costs curve (MACC) depending on the environmental impact. The current environmental damage is indicated by the diamond at the damage curve Figure 2 Figure 2 shows marginal abatement costs and marginal damages related to the rate at which some production residual is emitted. ■ Suppose that initially the actual level of effluent is at e₁, a rate substantially above the efficient rate of e*. ■To achieve e* the authorities set an emission standard at that level; e* becomes a mandated upper limit for the emissions of this firm.
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Challenges and strategies towards Sustainable Innovation in the UK Cosmetic Industry

  1          Introduction In recent decades, numerous industries, including cosmetics, have been confronted with the growing need for environmentally friendly and socially responsible solutions. The research conducted by Chen, Peng, and Hung (2015) is of significant importance as it examines the impact of corporate social responsibility (CSR) activities and several other factors on the feelings and commitment of customers towards upscale eating businesses. This expectation has placed a greater emphasis on all businesses’ social and environmental responsibility (Feng, 2016) . According to the definition that is provided in the “egg of sustainability” model, a product can be considered sustainable if it meets both of the following criteria: 1.) It is sustainable for the users, which means that it does not have any short-term or long-term possibly hazardous impact on the users; and 2.) It is produced through a sustainable and environmentally friendly production process and sources raw m
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