The Digital Landscape
QUESTION 1 Ali Baba's Latest 2020 retail strategy Jack Ma, the founder of Alibaba, realized that the destiny of retail will not be a contest between offline and online shopping. Those two choices cannot be the only ones available. The new retail model is predicated on the straightforward assumption that e-commerce will not come to completely dominate the retail industry in the foreseeable future. Instead, it will involve the digitization of every type of commercial transaction. Not only will new customer engagement be required for successful retail, but so will an overhaul of the complete value chain. It's a digitalization of the complete stack. Retailers will have the opportunity to design supply chains that are more intelligent and adaptable, and which can manage inventory across both traditional and digital channels. At the very same time, data will play an even more significant role than it has in the past when it comes to the development of products. Retailers and ma